News

4 October 2017

Bologna wins “Bold Measure Award” at the 2017 CIVITAS Awards

The winners of the 2017 CIVITAS Awards were recently revealed during an award ceremony in Torres Vedras (Portugal). This year’s “Bold Measure Award”, which is given to the city that adopts a daring and innovative approach that has not been widely implemented yet, was given to ICLEI Member Bologna (Italy).

Bologna was honored for their “Bella Mossa” project, which rewards citizens with discounts and prizes each time they complete a trip sustainably, such as by using public transport, cycling or walking, acquiring healthy habits.

Sustainable trips are tracked through the BetterPoints platform, which works through a GPS-installed app. The scheme is a public-private partnership, with 50 shops (small to very large) providing discounts and prizes.

The CIVITAS awards highlight the most ambitious, innovative and successful efforts in the field of sustainable urban mobility.

For more information, visit the CIVITAS website.