ROCK stands for Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities. This European funded project focuses on historic city centres as extraordinary laboratories to demonstrate how Cultural Heritage can be a powerful engine of regeneration, sustainable development and economic growth for the whole city.
ROCK believes that cultural heritage should not be static, a vestige of the past only to be preserved, but can be a driving force to bring a new creative energy to cities. Using the past can help build urban futures. The project relies on a "circular model" as an integrated vision of urban regeneration. This circular model is based on 6 connected pillars: creative, cultural, regeneration, knowledge, security and green circles that interconnect to draw the future of cities.